JoMI, the Journal of Medical Insight, publishes surgical videos and articles for attending, residents, and medical students.
I helped JoMI's marketing department by designing a new, improved landing page for A/B testing. To improve the existing landing page, my reseign focused on making the value of JoMI clearer and straightforward to users, in order to increase signups. I achieved this through the following:
-designing a prominent signup button, placed in the first visible window, along with copy that emphasizes JoMI's value
-adding some of the videos JoMI offers to the landing page to give a sample of JoMI's valuable content and encourage users to interact with content early on
-retained examples of reputable subscribers, as this validates JoMI as a reliable and accurate resource